Contextual advertising for business

Contextual advertising is advertising that takes into account the context: what words the user formulates a request, what he is interested in, where he is.

For example, a person wants to order pizza, goes to Yandex and writes “order pizza Kazan”. The search engine understands his request and shows sites pizzerias in Kazan. And among these sites will be advertising - it is called contextual.

So search contextual advertising works on the part of the user. And on the part of the business, for example, the same pizzerias, everything happens differently: pizzeria chooses the words and phrases on which he wants to show his site in the search engine. These can be general phrases, such as “pizzeria Kazan”, or more precise - “order pizza with pineapples in the Kirov district of Kazan”. And then the company pays each time a user clicks on the pizzeria's ad in a search.